Time-to-insight cut from days to hours. Rolled out a conversational AI pilot integrating brand tracker, panel, ad spend, and sales data — letting insights teams query years of data in plain language instead of waiting in an analyst queue. Led the full cycle: demos, client feedback loops, iterative product improvement. Tools: LLM APIs, RAG, Figma.
Analytics & AI Consultant · London, UK
Sahil Gohel.
I turn messy data
into value businesses can act on.
V2.0
Selected Case Studies
Case studies in turning data into decisions.
Nine years advising Fortune 50 and global enterprises across retail, FMCG, technology, and financial services.
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$250K in annual cost savings. Designed a unified decision layer connecting brand tracker, consumer panel, Nielsen, ad spend, and CSAT data into one set of dashboards — replacing fragmented, duplicated reporting with a single view.
Drove measurable retailer uptake. Built SKU-level recommendation models personalised to individual retailers, turning portfolio data into store-ready sell-in stories.
Optimised multi-channel marketing spend. Developed MMM models quantifying the revenue contribution of each channel, giving the brand an evidence base for budget allocation.
Identified the drivers behind NPS movement from open-text feedback at scale. Designed NLP analysis over customer verbatims to isolate what actually moved satisfaction — beyond what structured survey data could show.
Basically, I make data make sense.
I'm Sahil — an analytics and AI consultant based in London. For the last nine years I've advised Fortune 50 and global enterprises across retail, FMCG, technology, and financial services, helping them turn data into decisions.
My work sits between the technical and the commercial: building conversational AI and analytics tools, leading cross-functional teams of 25+, and translating complex data into things senior stakeholders actually act on. Every engagement I've led at Kantar has renewed — a stat I'm prouder of than any dashboard.
Based
London, UK
Role
Principal Consultant at Kantar
Languages
English · Hindi · Gujarati · French
Download resume (PDF)
Skills
Where data, AI, & strategy meet.
Analytics & AI consultant based in London, working at the intersection of data, AI, and business strategy.
AI & Machine Learning
LLM APIs
RAG pipelines
Conversational AI
NLP
Personalisation
ML implementation
Analytics & Insight
Brand tracking
Marketing mix modelling
Demand forecasting
NPS analytics
Dashboard design
BI automation
Consulting & Leadership
Client advisory
Stakeholder management
Proposal development
Cross-functional team leadership
Design & Build
Front-end design
UI/UX
Background
Experience & credentials.
Experience
Kantar — Principal Consu ltant, Analytics UK
Conversational AI, BI automation, new-logo growth
2023–NowKantar — Director, Data Strategy & Engineering
Fortune 50 data strategy, pricing, resourcing
2021–23Cartesian Consulting — Consultant
Multi-billion-dollar accounts: NPS, forecasting, personalisation
2017–21Education
Indian Institute of Management, Rohtak — MBA
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2015–17University of Ljubljana — B.Sc. Business Economics
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2011–14Credentials
Harvard Business School — HBX Core (Pre-MBA Certificate)
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2015London School of Economics — Big Data Research
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2015Working with global brands on analytics and AI. Currently open to select consulting work.
[email protected]